Lesson 4.2 · Week 3 · Reading: Chapter 4

Context, Information Boundaries, and Audience


Prompt Design Fundamentals — the C and A in PCAFE-V. Learn to minimize context, classify information, and define your audience.

Suggested time: 3–4 hours Continues Unit 4 Builds on Lesson 4.1

Table of Contents

1. Lesson Overview

In Lesson 4.1, you learned to define a legitimate human purpose and distinguish it from task, output, use, and action. But purpose alone is not enough. To produce useful, responsible output, the AI system needs the right information (and no more) and must know who the output is for.

This lesson introduces two essential elements of the PCAFE-V framework: Context and Audience. You will learn to identify the minimum context required for a task, remove unnecessary or sensitive information, and define an audience with attention to prior knowledge, terminology, accessibility, and cultural context. You will also learn to avoid the trap of assuming a "default" user.

Mastering context and audience design will help you create prompts that are efficient, respectful of privacy, and tailored to the people who will actually use the output. These skills build directly on Lesson 4.1 and prepare you for Lesson 4.3 (Format and Evaluation Criteria).

Responsible‑use reminder: Do not enter personal, confidential, proprietary, or culturally governed information into any public or unapproved AI system. Use only synthetic, public, or generalised information for all activities.

2. Learning Outcomes

By the end of this lesson, you should be able to:

  1. Identify the minimum context required for a given AI-supported task.
  2. Distinguish necessary from unnecessary, irrelevant, sensitive, or unsupported contextual details.
  3. Apply preliminary information classification and minimization to a prompt.
  4. Classify information provisionally as public, internal, personal, confidential, proprietary, privileged, security-sensitive, or culturally governed.
  5. Define an intended audience with attention to prior knowledge, terminology, language, tone, purpose, accessibility, and disciplinary context.
  6. Adapt a prompt for two different audiences while preserving the same underlying purpose.
  7. Explain why "general audience" is often too vague and why assuming a default user is problematic.
  8. Construct a prompt that includes necessary context, minimizes extraneous information, and addresses a defined audience.

3. Before You Begin

4. Retrieval Practice: Concepts from Lesson 4.1

Before we add context and audience, let's refresh the key ideas from Lesson 4.1.

Question 1: What is the difference between the human purpose and the AI task?

Show answer

Answer: The human purpose is the legitimate human objective the AI-supported task is intended to advance. The AI task is the bounded activity the AI system is asked to support. The purpose is the "why"; the task is the "what" the AI does to serve that purpose.

Question 2: Why is it important to define scope and exclusions in a prompt?

Show answer

Answer: Scope and exclusions prevent the AI from venturing into areas that require human judgment, authority, or expertise. They also make it easier to evaluate whether the output stays within bounds and help manage risk by making human responsibility explicit.

Question 3: What is a hidden assumption in a prompt? Give an example.

Show answer

Answer: A hidden assumption is an unstated belief that the prompt relies on, often without the prompt designer's awareness. Example: In the prompt "Summarize the latest research on climate change," a hidden assumption is that the AI knows what "latest" means and has access to the most recent research.

5. Opening Scenario: "The Over-Detailed Prompt"

📌 Scenario

Context: You are a project manager at a mid-sized nonprofit organization. You need to prepare a one-page briefing on a new community program for an internal review committee. A colleague drafts the following prompt for an AI system:

"Write a briefing on our new after-school tutoring program. We are a nonprofit called 'Bright Futures' located at 123 Main Street, Toronto. Our executive director is Jane Smith, and we have been operating for 12 years. We serve 200 students annually. This program is funded by the Atkinson Foundation. The committee includes my boss, Sarah, and three other directors. The program costs $50,000. Please make it professional. The committee likes concise reports."

This prompt includes excessive personal and organizational details that may be unnecessary, sensitive, or inappropriate for a public AI system.

Questions for reflection:

  1. Which details are necessary for the AI to produce a useful briefing?
  2. Which details can be generalized or removed?
  3. Which details should be removed entirely because they are sensitive or inappropriate?
  4. What audience information is missing or vague?
  5. How would the prompt change if the audience were community members instead of an internal committee?
Show guided analysis

1. Necessary details: The program type (after-school tutoring), the purpose of the briefing (internal review), the need for a one-page format, and the fact that it should be concise and professional.

2. Details that can be generalized: The organization's name, location, executive director's name, and the specific funder name can be replaced with general references (e.g., "a local nonprofit," "our organization," "a foundation") unless the AI needs to reference them specifically.

3. Details to remove: The exact address, the executive director's name, the number of years in operation, and the specific cost figure are sensitive and unnecessary for the AI to generate a draft. The committee members' names are also unnecessary.

4. Missing audience information: The prompt says "the committee likes concise reports," but it does not define who the committee members are, their prior knowledge of the program, their decision-making role, or what they need to know. "Professional" is vague.

5. Different audience: For community members, the tone would be less formal, the language would be more accessible, technical terms would be defined, and the content would focus on benefits to the community rather than program logistics.

Key insight: More context is not automatically better. Context should be relevant, sufficient, authorized, accurate, and minimized. Sensitive or unnecessary details should be excluded.

6. What Is Context?

In the PCAFE-V framework, Context is the information, constraints, background, sources, definitions, and boundaries that the AI system requires to support the task effectively.

Context answers questions like:

📋 Context in practice

Weak context: "Write a report on AI policy."

Improved context: "Write a one-page briefing on AI policy frameworks in Canadian public administration, with a focus on privacy and accountability. Use the following definitions: AI system (as defined by the Directive on Automated Decision-Making) and public administration (federal government departments and agencies). Date: current as of 2025. Jurisdiction: Canada."

More context is not automatically better

A common misconception is that providing more context always improves the output. In reality, excessive context can:

The goal is minimum necessary context: enough information to support the task, but no more. Context should be:

7. Information Boundaries

Not all information should be included in a prompt. Some information is sensitive, confidential, or protected. Before you include any information in a prompt, you should consider its classification and whether you are authorized to share it with an AI system.

At an introductory level, information can be classified into these categories:

Table 1. Preliminary information classification categories
Category Description Example
Public Information that is freely available and not restricted. Published research, government reports, news articles.
Internal Information intended for use within an organization but not widely public. Internal memos, draft policies, team meeting notes.
Personal Information that identifies or relates to an individual. Names, addresses, contact information, personal opinions.
Confidential Information protected by law, contract, or policy. Patient records, client data, trade secrets.
Proprietary Information owned by an organization and not publicly disclosed. Business plans, financial projections, product designs.
Privileged Information protected by legal privilege (e.g., solicitor-client). Legal advice, attorney-client communications.
Security-sensitive Information that could compromise safety or security. Building layouts, security protocols, system credentials.
Culturally governed Information subject to cultural protocols or Indigenous data sovereignty. Traditional knowledge, ceremonial practices, community-specific data.
⚠️ Important

Final classification depends on applicable policy, law, and authority. When in doubt, do not share the information with an AI system. Use generalized or synthetic information instead. Detailed data governance is covered in Unit 8.

8. What Is Audience?

In the PCAFE-V framework, Audience is the intended reader, user, learner, reviewer, participant, or stakeholder for whom the output is being prepared.

Audience is not just about who will read the output; it is about how they will use it and what they need to understand.

🎯 Audience in practice

Vague audience: "Write for a general audience."

Defined audience: "Write for adult undergraduate learners in a social work program who have completed one introductory course in research methods. They are familiar with basic concepts but need clear, practical examples. The tone should be professional but accessible."

Avoiding the default audience trap

Many prompts assume a "default" audience that is often:

These assumptions are problematic because they exclude or disadvantage people who do not fit this profile. A responsible prompt designer actively considers the actual audience and adapts the output accordingly.

When defining an audience, consider:

9. PCAFE-V Walkthrough: Context (C)

📋 Context

Definition: The information, constraints, background, sources, definitions, and boundaries that the AI system requires to support the task effectively.

Role in prompt design: Context provides the AI with the necessary grounding to produce relevant and appropriate output. It also helps the human user think through what information is truly needed and what should be excluded.

Guiding questions for context

Weak vs. improved context

Weak context example
Write a briefing on our tutoring program. We are Bright Futures, a nonprofit in Toronto. We have been around for 12 years. The program costs $50,000. Make it professional.

Why it is weak: Contains excessive, sensitive, and irrelevant details. "Professional" is vague. No definitions or specific guidance.

Improved context example
Write a one-page briefing on a community after-school tutoring program for an internal review committee.

Background: The program serves 200 students annually and is funded by a foundation grant.

Definitions: "Tutoring program" means one-on-one academic support in literacy and numeracy for grades 3-6.

Constraints: The briefing must be concise (under 500 words) and focus on program outcomes, not administrative details.

Do not include: Specific financial figures, staff names, or location details.

If information is missing, indicate what is needed and do not invent.

Common mistakes

Responsible-use consideration

Minimizing context reduces the risk of exposing sensitive information. It also helps you think critically about what the AI actually needs to know. A prompt with too much context is often a sign that the human has not clearly defined the task.

Brief practice: context minimization

Identify the unnecessary details in this prompt:

"I am a marketing manager at XYZ Corp, which is located at 456 Oak Street, Vancouver. Our CEO is Michael Brown, and we have 50 employees. I need a draft email to send to our customers about our new product. The product is a software tool for project management. Our customers are small business owners. We launched the company in 2015. Please write a friendly but professional email."

Show analysis

Unnecessary details: Company name, address, CEO name, number of employees, year of launch.

Necessary details: Product type (software tool for project management), audience (small business owners), tone (friendly but professional), purpose (draft email to customers).

Minimized context: "Draft a friendly but professional email to announce a new project management software tool to our customers, who are small business owners."

10. PCAFE-V Walkthrough: Audience (A)

🎯 Audience

Definition: The intended reader, user, learner, reviewer, participant, or stakeholder for whom the output is being prepared.

Role in prompt design: Audience shapes every aspect of the output: what information is included, how it is explained, what language is used, what tone is appropriate, and what format is usable.

Guiding questions for audience

Weak vs. improved audience

Weak audience example

"Write a report for a general audience."

Why it is weak: "General audience" is vague and assumes a default. It does not define prior knowledge, purpose, language, or accessibility needs.

Improved audience example

"Write a report for members of a community health board who have a basic understanding of public health but are not experts in epidemiology. They will use the report to make funding decisions. Use plain language, define technical terms, and include a one-paragraph executive summary."

Why it is improved: It specifies the audience's role, prior knowledge, purpose, and language needs. It also identifies the action they will take.

One purpose, two audiences

A single purpose may require different outputs for different audiences. For example, a briefing on a new policy might be written for:

When adapting a prompt for different audiences, consider changes to:

Common mistakes

Responsible-use consideration

Defining the audience explicitly helps ensure the output is usable and equitable. It also makes it easier to evaluate whether the output meets the audience's needs and whether any adjustments are needed for accessibility, language, or cultural context.

Brief practice: audience adaptation

Adapt the following prompt for two audiences:

"Explain how blockchain technology works."

Audience A: A group of high school students with no technical background.

Audience B: A team of software engineers who are familiar with distributed systems but new to blockchain.

Show sample adaptation

Audience A (high school students, no tech background):

"Explain blockchain technology in simple terms that a high school student can understand. Use analogies and everyday examples. Avoid technical jargon, and define any necessary terms (e.g., 'ledger,' 'decentralized'). Keep the explanation to one page."

Audience B (software engineers, familiar with distributed systems):

"Provide a technical overview of blockchain architecture for a team of software engineers. Assume familiarity with distributed systems, consensus algorithms, and cryptographic hashing. Focus on implementation considerations, performance trade-offs, and common design patterns. Include references to key research papers."

11. Worked Example: From Over-Detailed to Minimal Context with Defined Audience

Let's revisit the opening scenario and transform the over-detailed prompt into a well-structured prompt with minimized context and a defined audience.

🔴 Initial over-detailed prompt
Write a briefing on our new after-school tutoring program. We are a nonprofit called "Bright Futures" located at 123 Main Street, Toronto. Our executive director is Jane Smith, and we have been operating for 12 years. We serve 200 students annually. This program is funded by the Atkinson Foundation. The committee includes my boss, Sarah, and three other directors. The program costs $50,000. Please make it professional. The committee likes concise reports.

Step 1: Identify necessary context

Step 2: Remove unnecessary and sensitive details

Step 3: Define the audience

Step 4: Write the improved prompt

✅ Improved prompt with context and audience
Purpose: Help me prepare a one-page briefing on a community after-school tutoring program for an internal review committee.

Context: The program serves 200 students annually and is funded by a foundation grant. The focus should be on program outcomes and impact, not administrative details.

Definitions: "Tutoring program" means one-on-one academic support in literacy and numeracy for grades 3-6.

Constraints: Keep the briefing under 500 words. Use a concise, professional tone.

Exclusions: Do not include specific financial figures, staff names, or location details. Do not reference internal organizational history.

Missing information: If key information is missing (e.g., outcome data, participant feedback), indicate what is needed and do not invent.

Audience: Internal review committee members who are familiar with the organization but need clear, evidence-based information to make a funding decision. They value concision and clarity. Use plain language and avoid unnecessary jargon.

Step 5: Identify remaining questions

12. Guided Learning Activities

🧩 Activity 1: Context-Minimization Exercise
  • Purpose: Practice distinguishing necessary from unnecessary context and minimizing information.
  • Learning Outcome: LO 1, 2, 3.
  • Estimated Time: 15 minutes.

Instructions: Classify each detail in the following prompt as: (a) necessary, (b) useful but optional, (c) irrelevant, (d) sensitive, (e) inappropriate, (f) requiring authorization, or (g) missing. Then produce a minimized context version.

Prompt: "I am a teacher at Oakwood High School in Vancouver. I have 28 students in my Grade 11 English class. We are reading Shakespeare's Hamlet. I need a summary of Act 3 for my students. Some students have learning disabilities. My principal, Mr. Chen, asked me to use AI. I have been teaching for 15 years. Make the summary engaging."

Show analysis and minimized version

Classification:

  • Necessary: Topic (Hamlet, Act 3), audience (students), purpose (summary).
  • Useful but optional: Grade level (11), subject (English).
  • Irrelevant: School name, city, teacher experience.
  • Sensitive: Mention of students with learning disabilities (may be appropriate to mention accessibility needs, but should be generalized).
  • Inappropriate: Principal's name (unnecessary).
  • Missing: What format? How long? What reading level? What should students do with the summary?

Minimized context: "Write a summary of Act 3 of Shakespeare's Hamlet for Grade 11 students. The summary should be clear and accessible. Include key plot points, character developments, and major themes. Keep it to one page. Define any archaic terms."

🧩 Activity 2: Information-Boundary Classification
  • Purpose: Practice classifying information according to preliminary categories.
  • Learning Outcome: LO 4.
  • Estimated Time: 15 minutes.

Instructions: Classify each item below as public, internal, personal, confidential, proprietary, privileged, security-sensitive, culturally governed, or insufficient information. Note that final classification depends on applicable policy.

  1. A published research paper on climate change.
  2. A list of employee salaries at a private company.
  3. A patient's medical history.
  4. An organization's strategic plan for the next five years.
  5. Legal advice from an attorney to a client.
  6. A community's traditional knowledge about medicinal plants.
  7. A company's source code for its flagship product.
  8. A news article published on a government website.
Show sample classifications
  1. Public — Published research is generally publicly available.
  2. Confidential / Proprietary — Employee salaries are typically confidential and proprietary to the organization.
  3. Confidential / Personal — Patient medical history is highly confidential and protected by privacy laws.
  4. Internal / Proprietary — A strategic plan is internal and often proprietary.
  5. Privileged — Legal advice is protected by solicitor-client privilege.
  6. Culturally governed — Traditional knowledge is subject to cultural protocols and Indigenous data sovereignty.
  7. Proprietary / Security-sensitive — Source code is proprietary and may also be security-sensitive.
  8. Public — Government-published news articles are generally public.

Note: These classifications are provisional. Always consult your organization's policies and applicable laws.

🧩 Activity 3: Audience Profile
  • Purpose: Practice defining a detailed audience profile for a prompt.
  • Learning Outcome: LO 5.
  • Estimated Time: 15 minutes.

Instructions: For the scenario below, define an audience profile that includes: intended reader, prior knowledge, language needs, terminology, accessibility considerations, tone, purpose, and intended action.

Scenario: You are a project coordinator at a municipal government. You need to prepare a one-page summary of a new public transit policy for the city council. The council includes elected officials from diverse backgrounds, some with technical expertise and some without. They need to understand the policy's implications for their constituencies.

Show sample audience profile

Intended reader: City council members.

Prior knowledge: Variable; some have expertise in transportation, others do not.

Language needs: Plain language, avoid technical jargon. Define key terms (e.g., "dedicated bus lane," "signal priority").

Terminology: Use accessible terms; provide a glossary or definitions inline.

Accessibility considerations: Ensure the document is screen-reader compatible, use clear headings, and provide alternative text for any visuals.

Tone: Professional, neutral, and informative.

Purpose: To inform council members about the policy so they can make an informed decision.

Intended action: Council members will discuss the policy and vote on it.

🧩 Activity 4: One Purpose, Two Audiences
  • Purpose: Practice adapting a prompt for two different audiences.
  • Learning Outcome: LO 6.
  • Estimated Time: 20 minutes.

Instructions: The purpose is to "explain the new employee performance review process." Write a prompt adapted for: (a) frontline employees, and (b) team managers. Include context and audience details.

Show sample adaptation

Audience A: Frontline employees

"Write a clear, plain-language explanation of the new performance review process for all frontline employees. Assume they have no prior knowledge of the process. Focus on: what they need to do, when, and how their participation affects their work. Use a supportive, encouraging tone. Keep it to one page. Define any HR terms."

Audience B: Team managers

"Write a detailed guide on the new performance review process for team managers. Assume managers are familiar with HR processes but need specific guidance on: timelines, evaluation criteria, how to conduct reviews, and how to address performance issues. Include practical tips and common pitfalls. Use a professional, authoritative tone. Include a checklist."

🧩 Activity 5: Accessibility Adaptation
  • Purpose: Practice adapting a prompt to improve accessibility.
  • Learning Outcome: LO 5, 7.
  • Estimated Time: 15 minutes.

Instructions: The original prompt: "Write a newsletter for parents about our school's new STEM program." Add audience details that address accessibility considerations, including reading level, screen-reader compatibility, and plain language.

Show sample adaptation

Adapted prompt: "Write a newsletter for parents and guardians about our school's new STEM program. Assume a reading level of Grade 6. Use plain language and avoid jargon. Structure the newsletter with clear headings and short paragraphs. Use bullet points for key information. Include descriptive alt text for any images. Avoid using colour alone to convey meaning. The newsletter should be accessible to screen readers and print clearly in black and white."

13. Exercises

📝 Exercise 1: Identify Necessary and Unnecessary Context
  • Learning Outcome: LO 1, 2.
  • Estimated Time: 10 minutes.

Instructions: Review the following prompt and list: (a) necessary context, (b) unnecessary or irrelevant details, and (c) what is missing.

Prompt: "I am a sales representative at TechCorp, based in Calgary. We sell cloud storage solutions. My manager, Angela, wants me to prepare a proposal for a potential client, a mid-sized law firm. The client has about 50 employees. I have been with the company for three years. The proposal should be professional and highlight our security features. We have been in business for 10 years."

Show sample solution

Necessary: Product type (cloud storage), client type (law firm, mid-sized), focus (security features), purpose (proposal).

Unnecessary: Company name, city, manager's name, sales rep's tenure, company age.

Missing: What format? What length? What specific security features? What is the client's pain point? What is the timeline?

📝 Exercise 2: Apply Information Minimization
  • Learning Outcome: LO 3.
  • Estimated Time: 10 minutes.

Instructions: Write a minimized version of the prompt from Exercise 1, removing unnecessary details and adding any missing context you identified.

Show sample solution

Minimized version: "Prepare a draft proposal for a mid-sized law firm for our cloud storage solution. Focus on security features and how they address the needs of legal professionals. The proposal should be professional and concise. Include a brief overview, key security features, benefits, and a pricing summary. If any information is missing (e.g., specific client requirements), indicate what is needed."

📝 Exercise 3: Classify Information Provisionally
  • Learning Outcome: LO 4.
  • Estimated Time: 10 minutes.

Instructions: Classify each item below as public, internal, personal, confidential, proprietary, privileged, security-sensitive, or culturally governed. Justify your classification.

  1. A company's quarterly financial results that have not yet been released.
  2. A patient's health records.
  3. An open-access dataset on population demographics.
  4. A draft of a new government policy before public consultation.
  5. A recording of a traditional ceremony shared by an Indigenous community.
  6. A software company's API documentation.
Show sample classifications
  1. Proprietary / Internal — Not yet released, not public.
  2. Confidential / Personal — Protected by privacy laws.
  3. Public — Open-access data.
  4. Internal / Confidential — Not yet public; may be subject to cabinet confidentiality.
  5. Culturally governed — Subject to cultural protocols.
  6. Public — API documentation is typically public-facing.
📝 Exercise 4: Develop an Audience Profile
  • Learning Outcome: LO 5.
  • Estimated Time: 15 minutes.

Instructions: You are writing a guide on "how to use the new project management software" for your organization. Develop an audience profile for: (a) new employees with no experience with the software, and (b) experienced project managers who are already using similar tools.

Show sample solution

Audience A: New employees

  • Prior knowledge: None or very little.
  • Language needs: Plain language, step-by-step instructions.
  • Terminology: Define all terms (e.g., "task," "milestone," "dashboard").
  • Tone: Supportive, patient, encouraging.
  • Purpose: To learn how to perform basic tasks in the software.
  • Intended action: Complete a basic project setup.

Audience B: Experienced project managers

  • Prior knowledge: Familiar with project management and similar software.
  • Language needs: Concise, technical, and task-oriented.
  • Terminology: Use standard PM terms; focus on what is new or different.
  • Tone: Professional, efficient.
  • Purpose: To transition from their current tool to the new one.
  • Intended action: Configure the software for their team.
📝 Exercise 5: Adapt One Prompt for Two Audiences
  • Learning Outcome: LO 6.
  • Estimated Time: 15 minutes.

Instructions: The purpose is to "explain the benefits of a new employee wellness program." Write a prompt adapted for: (a) employees, and (b) the executive board. Include context and audience details for each.

Show sample solution

Audience A: Employees

"Write a friendly, encouraging email to all employees explaining the new wellness program. Focus on: what the program offers, how to participate, and how it benefits their well-being. Use plain language and a supportive tone. Keep it to one page. Include contact information for questions."

Audience B: Executive board

"Prepare a briefing note on the new employee wellness program for the executive board. Focus on: program objectives, anticipated outcomes (e.g., reduced absenteeism, improved productivity), budget implications, and implementation timeline. Use a professional, data-informed tone. Include a one-page executive summary."

14. Homework Problems

Formative · Ungraded · Recommended for portfolio preparation and Assignment 1 evidence.

🧠 Problem 1: Context-Relevance

Learning Outcome: LO 1, 2. Estimated Time: 5 minutes.

Instructions: Which of the following details is most relevant to a prompt asking the AI to "write a draft press release about a new product launch"? (a) The CEO's name, (b) The product's key features, (c) The company's founding year, (d) The office address.

Show answer

Answer: (b) The product's key features.

Explanation: The key features directly inform the content of the press release. The CEO's name might be included if relevant, but it is less essential. The founding year and office address are generally irrelevant to a product launch press release.

🧠 Problem 2: Context-Relevance

Learning Outcome: LO 1, 2. Estimated Time: 5 minutes.

Instructions: For a prompt asking the AI to "summarize a research paper," which context detail is most relevant? (a) The author's name, (b) The journal name, (c) The research methodology, (d) The page count.

Show answer

Answer: (c) The research methodology.

Explanation: The methodology is critical to understanding the research's validity and findings. The author and journal name may be relevant for citation but are less essential for a summary. Page count is irrelevant.

🧠 Problem 3: Context-Minimization

Learning Outcome: LO 3. Estimated Time: 10 minutes.

Instructions: Minimize the context in the following prompt: "I am a volunteer coordinator at a local food bank in Edmonton. We have 50 volunteers. Our food bank has been running since 2010. I need a schedule for next week's volunteer shifts. The shifts are in the morning and afternoon. We have a new volunteer orientation on Tuesday."

Show sample solution

Minimized version: "Prepare a volunteer shift schedule for next week. Include morning and afternoon shifts. There is a new volunteer orientation on Tuesday."

Explanation: The organization name, location, number of volunteers, and founding year are unnecessary for generating a shift schedule. The key details are the time periods and the orientation event.

🧠 Problem 4: Information-Boundary Classification

Learning Outcome: LO 4. Estimated Time: 5 minutes.

Instructions: A student asks an AI to "help me write a letter to my professor about my grades." What type of information is the student likely to include, and why might this be problematic?

Show answer

Answer: The student might include personal information (their name, student ID, grades, course details) and possibly confidential information (grade disputes, personal circumstances). This is problematic because the AI system may not be secure or approved for handling such data. The student should use generalized information and consult their institution's policy on AI use.

🧠 Problem 5: Information-Boundary Classification

Learning Outcome: LO 4. Estimated Time: 5 minutes.

Instructions: Classify the following: "A list of employee birthdays and contact information for a team holiday party."

Show answer

Answer: Personal and possibly Internal. Birthdays and contact information are personal data. Sharing them with an unapproved AI system could violate privacy policies. A better approach is to use generalized information (e.g., "team members") and not include specific personal details.

🧠 Problem 6: Missing Context

Learning Outcome: LO 1. Estimated Time: 5 minutes.

Instructions: The prompt "Write a report on customer satisfaction" is missing what context? Identify at least three missing context details.

Show sample solution
  • Data source: What customer satisfaction data is available?
  • Time period: What time frame does the report cover?
  • Audience: Who is the report for?
  • Format: What is the expected length and structure?
  • Metrics: What specific satisfaction metrics should be used?
🧠 Problem 7: Audience Profile

Learning Outcome: LO 5. Estimated Time: 10 minutes.

Instructions: Write an audience profile for a prompt that asks the AI to "write a user guide for a new mobile app." The audience is older adults (65+) who are not tech-savvy.

Show sample solution

Audience profile:

  • Intended reader: Older adults (65+) with limited digital experience.
  • Prior knowledge: Little to no familiarity with mobile apps or smartphones.
  • Language needs: Plain, simple language. Avoid jargon. Use analogies from daily life.
  • Terminology: Define terms like "app," "download," "notification."
  • Accessibility: Use large fonts, high contrast, and clear icons. Provide alternative text for images.
  • Tone: Patient, supportive, and encouraging.
  • Purpose: To help users perform basic tasks (e.g., install the app, log in, send a message).
  • Intended action: Users can successfully use the app independently.
🧠 Problem 8: Audience Adaptation

Learning Outcome: LO 6. Estimated Time: 10 minutes.

Instructions: The purpose is to "explain the concept of inflation." Write a prompt adapted for: (a) high school students, and (b) professional economists.

Show sample solution

Audience A: High school students

"Explain inflation in simple, everyday language for high school students. Use relatable examples (e.g., the price of a candy bar). Define key terms like 'price level' and 'purchasing power.' Keep the explanation to one page. Use a conversational tone."

Audience B: Professional economists

"Provide a technical analysis of current inflation trends, including drivers (e.g., demand-pull, cost-push) and policy implications. Assume the audience is familiar with macroeconomic theory. Include references to relevant data and models. Use a formal academic tone."

🧠 Problem 9: Accessibility

Learning Outcome: LO 5, 7. Estimated Time: 5 minutes.

Instructions: The prompt "Write a flyer for a community event" does not address accessibility. Add two accessibility considerations to the prompt.

Show sample solution

Improved prompt: "Write a flyer for a community event. Use plain language, a clear font, and high-contrast colours. Ensure the flyer is readable for people with low vision. Provide text descriptions for any images. Include a contact phone number for people who cannot access digital versions."

🧠 Problem 10: Transfer Problem

Learning Outcome: LO 8. Estimated Time: 10 minutes.

Instructions: Choose a task from your own life or work (e.g., planning a trip, writing an email, preparing a presentation). Write a prompt that includes: a purpose, necessary context, minimized context, information classification, and a defined audience.

Show sample solution design

Task: Planning a family vacation to a national park.

Purpose: Help me plan a 5-day itinerary for a family of four (two adults, two children aged 8 and 10) visiting Banff National Park in July.

Necessary context: The park is Banff. The dates are in July. The family is active but with young children.

Minimized context: "Plan a 5-day family itinerary for Banff National Park in July for two adults and two children (ages 8 and 10). Include easy to moderate hikes, kid-friendly activities, and daily logistics."

Information classification: Public (park information) and personal (family composition). Do not include specific names, addresses, or financial details.

Audience: My family members. They need a clear, practical itinerary that is easy to follow. Use plain language, and include approximate times and distances.

15. Mini‑Project: Context and Audience Design Record

📁 Context and Audience Design Record

Estimated Effort: 60–90 minutes.

Context: Extend the mini-project from Lesson 4.1. Use the same task you selected there.

Deliverable: Create a document with the following components:

  1. Necessary context: List the information the AI needs to support the task.
  2. Optional context: List information that might be useful but is not essential.
  3. Excluded context: List information that should not be included (sensitive, irrelevant, or unauthorized).
  4. Information classification: Classify the information you are using (e.g., public, internal, personal, etc.).
  5. Authorization question: Are you authorized to share this information with an AI system? If not, generalize it.
  6. Context-minimization explanation: Explain why you included what you did and what you removed.
  7. Intended audience: Define the audience for the output.
  8. Prior knowledge: What does the audience already know?
  9. Terminology: What terms need to be defined or avoided?
  10. Language and tone: What language and tone are appropriate?
  11. Accessibility considerations: What accessibility needs should be addressed?
  12. Revised prompt: Write a revised prompt that includes the above context and audience details.
  13. Remaining uncertainty: What questions still need to be resolved?

Self-Assessment Criteria:

  • Is the context relevant, sufficient, and minimized?
  • Are sensitive or unnecessary details removed?
  • Is the information classification reasonable and cautious?
  • Is the audience defined with sufficient detail?
  • Is the revised prompt clearly improved from the initial version?
  • Are remaining uncertainties identified?
Show staged hints

Hint 1: Start with the initial prompt from Lesson 4.1. Review the context you included. Ask: "Does the AI really need to know this?"

Hint 2: Think about the audience before you write. Who will actually use the output? What will they do with it?

Hint 3: Use the information classification categories. If any information is personal, confidential, or proprietary, remove it or generalize it.

Hint 4: Be specific about accessibility. Don't just say "make it accessible." Say what that means.

Hint 5: Compare your revised prompt with the original. Is it clearer? Is it more responsible?

Show solution architecture
  1. Necessary context: List specific details.
  2. Optional context: List details that could help but aren't required.
  3. Excluded context: List sensitive or irrelevant details.
  4. Information classification: Public, internal, personal, etc.
  5. Authorization: Yes/No, and if no, how you generalized.
  6. Minimization explanation: Justify your choices.
  7. Audience: Define clearly.
  8. Prior knowledge: Describe.
  9. Terminology: List terms to define or avoid.
  10. Language/tone: Describe.
  11. Accessibility: List specific measures.
  12. Revised prompt: Write it.
  13. Remaining uncertainty: List questions.
Show illustrative partial example (different context)

Context: Professional development workshop (from Lesson 4.1 partial example).

Necessary context: Workshop topic (communication skills), duration (half-day), audience size (15 people).

Excluded context: Team members' names, specific performance issues, organizational politics.

Information classification: Internal (team information) and public (workshop design best practices).

Intended audience: My team members (15 people, diverse roles, some with prior training in communication).

Prior knowledge: Most have basic communication skills but need more practice with active listening and feedback.

Terminology: Define "active listening," "feedback," "communication styles."

Language and tone: Professional but engaging, with practical examples.

Accessibility: Provide slides in an accessible format, use clear language, include visual aids with descriptions.

Revised prompt: "Help me design a half-day workshop on communication skills for a team of 15. Include modules on active listening, giving and receiving feedback, and communication styles. Use practical activities and examples. The workshop should be engaging and accessible, with clear language and visual aids. I will review the draft and customize it for my team."

16. Self‑Check Quiz

Test your understanding of the key concepts from this lesson.

Question 1: What does the C in PCAFE-V stand for?

Select one:
Show answer

Correct answer: Context.

Explanation: PCAFE-V stands for Purpose, Context, Audience, Format, Evaluation Criteria, and Verification Requirements. Context is the information, constraints, and background the AI needs.

Question 2: Which of the following is NOT a characteristic of well-designed context?

Select one:
Show answer

Correct answer: Excessive.

Explanation: Well-designed context is relevant, sufficient, authorized, accurate, and minimized. It is not excessive.

Question 3: What is the problem with assuming a "default" audience?

Select one:
Show answer

Correct answer: It excludes or disadvantages people who do not fit the assumed profile.

Explanation: Assuming a default audience (e.g., technologically experienced, literate, English-first) excludes people with different backgrounds, abilities, or contexts. Responsible prompt design defines the actual audience explicitly.

Question 4: Which of the following is an example of personal information?

Select one:
Show answer

Correct answer: An employee's home address.

Explanation: Personal information identifies or relates to an individual. Home addresses are personal data. Published research and news articles are public. Strategic plans are internal/proprietary.

Question 5: Why is "general audience" often too vague for a prompt?

Select one:
Show answer

Correct answer: It assumes a uniform audience with the same needs, prior knowledge, and accessibility requirements.

Explanation: "General audience" is a catch-all that does not specify prior knowledge, language needs, accessibility, or purpose. It also often masks a default assumption that the audience is like the prompt designer.

Question 6: What should you do when you are unsure whether information is sensitive or confidential?

Select one:
Show answer

Correct answer: Generalize or remove the information.

Explanation: When in doubt, do not share the information. Use generalized or synthetic alternatives. The AI cannot determine what is sensitive for you.

Question 7: What is the purpose of defining an audience in a prompt?

Select one:
Show answer

Correct answer: To tailor the content, tone, terminology, and depth to the intended users.

Explanation: Audience shapes the output. Defining the audience helps the AI produce content that is appropriate, usable, and relevant for the people who will actually engage with it.

Question 8: Which of the following is an accessibility consideration for a prompt's output?

Select one:
Show answer

Correct answer: Providing alternative text for images.

Explanation: Alternative text makes images accessible to screen readers. The other options (using colour alone, small fonts, jargon) are barriers to accessibility.

17. Assignment 2 Portfolio Connection

Assignment 2: Prompt Engineering Portfolio requires you to submit three complete prompt-engineering entries. For each entry, you will need to document your context and audience decisions.

For Lesson 4.2: Save the following for each of your three portfolio contexts (educational, professional, and personal):

  • Necessary context and excluded context;
  • Information classification and authorization decisions;
  • Audience profile (prior knowledge, terminology, tone, accessibility);
  • The revised prompt that incorporates context and audience.

Use the mini-project from this lesson as a starting point. The work you do here will be extended in Lessons 4.3 and 4.4, where you will add format, evaluation criteria, and verification requirements.

⚠️ Important

Do not use real personal, confidential, proprietary, or sensitive information in your portfolio. Always generalize and minimize context. Your portfolio should demonstrate your understanding of responsible prompt design, not share private data.

18. Assignment 1 Journal Connection

📝 Unit 4 Journal Prompts

Assignment 1: AI Learning and Reflection Journal is an ongoing reflective journal throughout the course. For Unit 4, consider the following prompts related to this lesson.

  1. What context did you initially think was necessary but later realized was not? How did you minimize it?
  2. What information did you remove from a prompt because it was sensitive or inappropriate? What did you learn from that experience?
  3. How did defining the audience change the way you wrote the prompt? Did it make the output more usable?
  4. What challenges did you face in adapting a prompt for two different audiences? What adjustments did you make?
  5. What accessibility considerations did you include in your prompts? How did they affect the output?
  6. How has your understanding of "context" and "audience" changed after completing this lesson?
Show reflection-planning checklist
  • Choose 2–3 prompts that are most relevant to your experience.
  • Write 150–250 words per selected prompt.
  • Be specific about what you did, learned, and would do differently.
  • Connect your reflection to specific concepts (context minimization, information classification, audience profile, accessibility).
  • Include concrete examples from your work (e.g., your mini-project, exercises, or homework).
  • Identify any remaining questions or areas of uncertainty.

19. Key Takeaways

20. Key Terms

Context
The information, constraints, background, sources, definitions, and boundaries that the AI system requires to support the task effectively.
Context minimization
The practice of removing unnecessary, irrelevant, or sensitive information from a prompt while retaining everything essential for the task.
Information classification
The process of categorizing information according to its sensitivity, access requirements, and appropriate handling, such as public, internal, personal, confidential, proprietary, privileged, security-sensitive, or culturally governed.
Public information
Information that is freely available and not restricted, such as published research, government reports, or news articles.
Personal information
Information that identifies or relates to an individual, such as names, addresses, contact information, or personal opinions.
Confidential information
Information protected by law, contract, or policy, such as patient records, client data, or trade secrets.
Culturally governed information
Information subject to cultural protocols or Indigenous data sovereignty, such as traditional knowledge or ceremonial practices.
Audience
The intended reader, user, learner, reviewer, participant, or stakeholder for whom the output is being prepared.
Audience profile
A detailed description of the audience that includes prior knowledge, language needs, terminology, tone, accessibility, purpose, and intended action.
Accessibility
The design of outputs and prompts to be usable by people with diverse abilities and needs, including those with visual, auditory, cognitive, or physical disabilities.
Default audience
The problematic assumption that the audience is technologically experienced, literate, English-first, able-bodied, and familiar with North American systems.

21. Looking Ahead: Lesson 4.3

In Lesson 4.1, you defined a legitimate human purpose. In Lesson 4.2, you added context and audience. In Lesson 4.3, you will add the next two PCAFE-V elements:

By the end of Lesson 4.3, you will have a prompt that specifies purpose, context, audience, format, and evaluation criteria. The final element, Verification Requirements, will be added in Lesson 4.4.

Transition to Unit 5: After completing Unit 4, you will move to Unit 5: Advanced Prompting and Context Engineering, where you will extend individual prompts into multi-stage workflows, handle context drift, and apply the SCOPE framework.

22. Sources & Further Reading

For additional reading on information classification, consult your organization's data governance policies and applicable privacy laws. For accessibility, refer to the Web Content Accessibility Guidelines (WCAG) and your institution's accessibility policies.

⚠️ Note

Some textbook content, definitions, examples, and figures are marked with placeholders. These will be supplied by the course coordinator or subject-matter expert.


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